Creating the Right Environment for Home Sales
A thoughtfully-created integrated campaign introduced home buyers to Arden Park, MLB Creative was tasked with setting the tone and foundation by creating a unique value proposition and visual branding for this rustic inspired property in Ocoee, Florida on the outskirts of Orlando.
The effort to coexist with nature was demonstrated with an invitation to the community, government officials and press to watch as a magnificent hundred year-old oak tree was relocated with a crane to become the signature gathering spot for residents.
Life in Arden Park was visualized using natural wood grains, earthy colors and a variety of indigenous trees interspersed with color as well as moody black and white photography Branding was extended to a welcome brochure, an online landing page, informational outdoor signage and a truly memorable groundbreaking event. Phase I of Arden Park was so successful they have begun development of Phase II.
Campaign Elements:
- Logo Design
- Branded Visual Asset
- Brand Guidelines
