Viya Branding and Advertising
Creating a brand image and advertising that was fun and engaging for Virgin Islanders.
The Brief
Viya needed a value proposition that defined who they were. They had a new logo and a new name, but nothing else really changed from a product standpoint. The new company had changed management, so things were going to change with regards to operations. New customer service employees were brought in to do a better job helping their customers. During our discovery sessions we asked Viya to help define who they were. We asked them what they wanted their current and potential customers to think about when they heard the name Viya.
Brand guidelines and all consumer assets needed to be created. In addition, campaigns needed to be developed and implemented.
The work
Brand Development
Media Buying & PR
Social, Digital & Print Advertising
Graphic Design
Website Design and Development
Video
Radio
POS
THE VALUE PROPOSITION AND BRAND GUIDELINES
Viya is the feeling you get when you experience exceptional service. It’s connecting to the people and things you care about, with products and services that let you do more of what you love.
Viya. The vibe that connects us.
WEBSITE DESIGN AND DEVELOPMENT
The Viya website had to accommodate a variety of services, including TV, home Internet, landline telephone, and cellular, each of which offered a substantial amount of content. The website’s navigation required a straightforward and user-friendly design.
SOCIAL MEDIA
MLB Creative kick off the Viya brand with renewed activity on social media by creating vibrant, engaging content and fun, animated stickers — connecting the vibe!
ADVERTISING CAMPAIGNS
Over the years, we’ve run various campaigns to introduce new cell phones, offer exciting services, and showcase carnival promotions, and more – all aimed at bringing Virgin Islanders closer to each other and to Viya. Check out a few examples here, and for more videos, feel free to explore our YouTube Page!
BROCHURES
SPECIAL PROMOTIONS
