Welcome to the ever changing world of Social Media. While some aspects are constant, like super short attention spans and high engagement, content is always evolving. However, there is one aspect that remains constant: video is king. Whether it’s a 15-second Reel, TikTok viral challenge or short Story segment, video is the #1 way to…
In Orlando, there are a plethora of galas and fundraising events to attend. All vying for your attention. Most have a common rhythm – registration, check-in, silent auction, networking or mingling at the start, speakers and sometimes celebrities or entertainment, some have a live auction, etc. Many events have become somewhat formulaic. You know what…
We’ve been loving the Olympics this year — from Simone Biles gold worthy comeback to exploring new sports such as speed climbing. We’re here for the thrill. And apparently so are millions of other fans. According to NBC, 41.5 million viewers tuned into the opening ceremonies and 33 million are continuing to watch primetime nightly as…
We can’t all be Katie Ledecky, the most decorated US swimmer of all time with 28 Olympic and World Championship medals and counting. But we can share in success stories like hers, or better yet, write our own success stories through sports sponsorships. The global sports sponsorship market is projected to reach $108 billion by…
Much is attributed to success in sports for the hometown advantage. Playing on the home court is where one is comfortable, fans support is high, and everyone knows where the concession stand is. What might be an effective campaign in Orlando may not have legs in the US Virgin Islands. Or what might work everywhere…
Ah, the joy of the written word! Until you realize you’ve been AI-ed. All it takes is a word like “tapestry” to feel tricked by an unauthentic robot writer of Artificial Intelligence. The Perks It’s great for product descriptions, chat boxes, and online retail operations. And applications where an abundance of keywords for search engines,…
Taylor Swift hits it out of the park continually — sold out shows across the world, a record breaking blockbuster movie, fanatic fans and friendship bracelets — we can learn a lot from her marketing strategy. Despite ever changing and ever challenging marketing options, Taylor continues her path of mercurial growth. How? With basic timeless…
Is your personal inbox and mailbox full of requests to donate to a cause, event, or project? Surely, that’s a yes. Ditto for our agency’s email feed. We are barraged with requests from nonprofits for financial sponsorship on behalf of our clients. We know what you’re going through. There is a growing need for social…
In the past few years, we’ve noticed a shift in social media. What used to be small mom blogs, delicious recipes or fitness tips, is now a product pushing platform. All of a sudden your favorite food blogger is sharing links to purchase shoes or another celebrity started an alcoholic beverage company. This type of…
When designing a logo, companies often prioritize personal preferences over what is truly best for their business. There are several factors that play a role in defining your core identity. Here are some key considerations to start: We frequently receive requests from companies with a pre-established brand seeking assistance with a campaign. While we are…
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