Creating branding and a brand story to engage the millennial traveler — 69 percent of millennials consider themselves to be adventurous.

The Brief

Bluebeards Castle Resort was nearly destroyed by two Category 5 hurricanes. Having undergone a $65 million renovation, they were in need of a rebrand.

The work

Logo Design

Brand Story

Website Design and Development

Social Media


A simple and distinctive logo was developed to be irreverent, unexpected and humorous. Our team immediately could see many possibilities and opportunities to apply and extend the brand beyond the expected.


Bluebeards is for the adventure seeker in us all. An explorer’s hotel, the resort is situated in the heart of St. Thomas, United States Virgin Islands overlooking Charlotte Amalie Harbor. If you’re seeking a new destination, an authentic culture, exotic wildlife, exceptional local fare and the occasional rum punch then you’ve come to the right place! Staying at Bluebeards is an experience. A blend of Virgin Islands old-world architecture and heritage with modern studios and suites giving you the best of both worlds. Bring out your inner Bluebeards and start your adventure today.


Fun and colorful and built for the adventure seeker.

Social Media

Ongoing posts that foster engagement and inspire vacations.