We’ve been loving the Olympics this year — from Simone Biles gold worthy comeback to exploring new sports such as speed climbing. We’re here for the thrill. And apparently so are millions of other fans. According to NBC, 41.5 million viewers tuned into the opening ceremonies and 33 million are continuing to watch primetime nightly as…

Much is attributed to success in sports for the hometown advantage. Playing on the home court is where one is comfortable, fans support is high, and everyone knows where the concession stand is. What might be an effective campaign in Orlando may not have legs in the US Virgin Islands. Or what might work everywhere…