The Hills
Previously Sirenusa, MLB renamed and rebranded the resort and took it to the hills.
The Brief
Sirenusa underwent its own metamorphosis. The entire property was extensively renovated. From fresh paint and upgrades to their villas, to the construction of a new restaurant — nothing was overlooked.
To signify the passing of the old and the dawn of the new, they looked to MLB Creative to rebrand and rename the Sirenusa property.
The work
Naming
Branding
Brand Story
Website Design and Development
Social Media
Photography
BRANDING
The new branding represents a renewed dedication to creating unforgettable memories as the luxury travelers’ choice. High above Cruz Bay, The Hills welcomes visitors to St. John as the ultimate Virgin Islands getaway.
WEBSITE DESIGN AND DEVELOPMENT
This fresh new website became the gateway to The Hills. In addition to telling the story of The Hills, MLB created a seamless integration with the resort’s booking system.
SOCIAL MEDIA AND PHOTOGRAPHY
A new brand needs a new presence on social channels. MLB set the stage for success overseeing a professional photoshoot and creating social posts that gave travelers a real sense of what to expect when vacationing at The Hills.
ADVERTISING AND BRAND STORY
Online ads where created to promote the new brand and a brand story was crafted for public relations and other avenues of communications.
