Scotiabank Eco- Friendly Banking
Creating a synergy between banking and maketing.
The Brief
Scotiabank, a leading world bank, wanted to make a splash with the launch of their Eco Solutions loan product in the US Virgin Islands. Designed to finance green and energy savings products, the bank needed a new and inventive way to differentiate this loan from other loan types.
The work
Print Ads
Direct Mails
In-store POS
THE WORK
MLB crafted intricate origami designs resembling solar panels, wind generators and energy saving appliances. We captured these creations in photographs and incorporated them into various elements of the campaign. The integrated campaign garnered immediate awareness with eco product suppliers who recommended Scotiabank as a financing source.
THE WORK
MLB crafted intricate origami designs resembling solar panels, wind generators and energy saving appliances. We captured these creations in photographs and incorporated them into various elements of the campaign. The integrated campaign garnered immediate awareness with eco product suppliers who recommended Scotiabank as a financing source.
ADVERTISING
We utilized the back of the mailer as an enjoyable interactive feature, allowing consumers to create their own origami swan. The integrated campaign caused immediate awareness with eco product suppliers who recommended Scotiabank as a financing source.
PRINT AD
DIRECT MAIL
