Milestone Sports
Creating impactful brand elements for wearable technology.
The Brief
Milestone Sports was looking for a full-service agency to help create the marketing materials for the exciting launch of their new brand. They also wanted to highlight their expertise and presence in the field, aiming to be competitive and project the image of being a key player in their industry.
The work
Packaging
Product Display
Website
Mobile App for Android and Apple Phones and Watches
Trade Show Display
POP Posters and Signage
PACKAGING, DISPLAYS & SIGNAGE
Each pod needed its individual box with instructions. The size was compact so the information needed to be concise and the graphics informative. To enhance communication of crucial details such as metrics and “how to” attach the milestone pod to shoes, we developed an icon system, which was also integrated into the app.
Additionally, we designed in-store posters and a trade show display (shown below) to promote the pod.
APP DESIGN
The success of Milestone relied heavily on the mobile app, serving as a crucial platform for dedicated runners to access essential metrics for skill improvement. MLB designed graphics compatible with both Android and Apple phones, as well as watches.
WEBSITE
The website was built with WordPress, providing a user-friendly platform for exploring information about and purchasing a Milestone Pod.
ADVERTISING
Digital ads were designed to connect with avid runners and were displayed on prominent running websites.
