Frenchtown Brewing Company
Introducing a little “Zicke Zacke Hoi Hoi Hoi” to the Virgin Islands.
The Brief
St. Thomas’ first brewery asked MLB to design an iconic brand identity and develop an integrated branding campaign that would be compelling to both locals and tourists leveraging the unique spirit, charm and history of an old fishing village in a modern way.
The work
Logo Design
Brand Identity
Tagline
Website Design
Advertising
Branded Merchandise
POS Signs
Consumer Shirt Graphics
Social Media Content Creation
Banners
LOGO, BRANDING AND TAGLINE
Our task was to portray the essence of a traditional fishing village in a contemporary and distinctive manner. As a result, we created a timeless brand identity that instills pride in beer enthusiasts.
The tagline combines the slang for inter-island travel known as island hopping with the prominent feature of the brand being authentically brewed on the island, creating the “Island Hopped” signature line.
To narrate the story, we designed a range of visual symbols that are prominently featured across the brand, including advertisements, t-shirts, signage, and other materials.
WEB DESIGN AND DEVELOPMENT
The Frenchtown Brewing fully responsive website commemorates the brand’s legacy, assortment of beers, and merchandise. It offers a personalized sidebar menu and enables smooth transactions for online shopping.
PACKAGING AND TAP HANDLES
We designed distinctive tap handles that embody the idiosyncrasies of the Frenchtown fishing village including the Eiffel Tower (yes, there are multiple Eiffel Towers in Frenchtown) and a community rooster atop the tower.
PACKAGING AND SWAG
We created a complete range of packaging for both cans and growlers. WIth a goal of selling as much gear as beer, we developed a highly identifiable collection of branded merchandise. Every interaction with the consumer was consistently branded with Frenchtown colors, logo, and brand persona.
