Welcome to the ever changing world of Social Media. While some aspects are constant, like super short attention spans and high engagement, content is always evolving. However, there is one aspect that remains constant: video is king. Whether it’s a 15-second Reel, TikTok viral challenge or short Story segment, video is the #1 way to…

Ah, the joy of the written word! Until you realize you’ve been AI-ed. All it takes is a word like “tapestry” to feel tricked by an unauthentic robot writer of Artificial Intelligence. The Perks  It’s great for product descriptions, chat boxes, and online retail operations. And applications where an abundance of keywords for search engines,…

Taylor Swift hits it out of the park continually — sold out shows across the world, a record breaking blockbuster movie, fanatic fans and friendship bracelets — we can learn a lot from her marketing strategy.  Despite ever changing and ever challenging marketing options, Taylor continues her path of mercurial growth. How? With basic timeless…

In the past few years, we’ve noticed a shift in social media. What used to be small mom blogs, delicious recipes or fitness tips, is now a product pushing platform. All of a sudden your favorite food blogger is sharing links to purchase shoes or another celebrity started an alcoholic beverage company. This type of…