Taylor Swift hits it out of the park continually — sold out shows across the world, a record breaking blockbuster movie, fanatic fans and friendship bracelets — we can learn a lot from her marketing strategy. Despite ever changing and ever challenging marketing options, Taylor continues her path of mercurial growth. How? With basic timeless…
Is your personal inbox and mailbox full of requests to donate to a cause, event, or project? Surely, that’s a yes. Ditto for our agency’s email feed. We are barraged with requests from nonprofits for financial sponsorship on behalf of our clients. We know what you’re going through. There is a growing need for social…
In the past few years, we’ve noticed a shift in social media. What used to be small mom blogs, delicious recipes or fitness tips, is now a product pushing platform. All of a sudden your favorite food blogger is sharing links to purchase shoes or another celebrity started an alcoholic beverage company. This type of…
When it comes to creating a logo, several factors play a role in defining your core identity. Here are some key considerations to start: We frequently receive requests from companies with a pre-established brand seeking assistance with a campaign. While we are enthusiastic about helping them, we occasionally face a dilemma when the overall branding…
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